Q.01
Why does a Google Business Profile matter for a contractor?
Your Google Business Profile controls how you appear in map results and local searches like "roofer near me." It shows your phone number, reviews, photos and service area. For many home-service searches, the profile is the first thing a homeowner sees, before your website.
A complete, active profile gives Google clear information about what you do and where you do it, and gives homeowners a reason to call you.
Checking your own site while you read? Run the free 30-second scan
Q.02
What should you fill out first?
Start with accurate basics: your exact business name, primary category, phone number, website, hours and service area. Then add your services and a short description in plain language. Consistency between your profile, your website and your other listings helps Google trust the information.
Choose the primary category that best describes your main revenue, and add secondary categories only when they truly apply.
- Business name exactly as it appears on signage and invoices
- One primary category, then relevant secondary ones
- Service areas you actually work in
- A local phone number you answer
- A website link to the most relevant page
Q.03
How do photos and posts help?
Real photos of your crew, vehicles and finished work show homeowners that you are active and legitimate. Regular posts and new photos signal that the profile is maintained. Avoid stock imagery, since original photos are more credible and easier to trust.
A simple habit works: after each completed job, add one or two clear photos with a short caption describing the work and the neighborhood.
Q.04
How do reviews fit in?
Reviews are one of the strongest signals homeowners look at. Ask every satisfied customer, reply to every review, and never offer rewards or filter who you ask. Google prohibits incentivized reviews and review gating, and violating those rules can put your profile at risk.
A steady flow of recent, genuine reviews tells a better story than a burst followed by silence.
Free tool
Scan your website in 30 seconds
Paste your address and see whether your site shows a tap-to-call number, a lead form, a phone-friendly setup and local business info for Google. Free, no card. Want a person to review your Google profile, reviews and missed calls too? Request the hand-reviewed audit after the scan.