Sheet S-103Review Engine
Ask for a Google review the moment a job's done
Review Engine is a review request system for home-service companies. After a finished job, it texts the customer a direct Google review link. Every customer gets the same link, with no discounts, gifts or filtering, which follows Google's rules against incentives and review gating.
S-103 · Free audit
Get your free reviews audit
Tell us your trade and phone number. We will look at your current review count, velocity and Google profile, and show you the gap in plain English.
S-103.1 · How it works
Ask while the job is still fresh
The gap after the job is where reviews get lost.
- Automatic timing
- Every customer asked
- Direct Google link
- New reviews flagged for reply
- Job doneMarked complete, or synced from your tool
- One-tap askA short text with your Google link
- Review on GoogleIn the customer’s own words
S-103.2 · The rules
Built on Google's policies
Shortcuts get profiles penalized. We don't take them.
Detail 02 Rule sheet
- Rewards for reviewsNo discounts, gifts or perks.
- Never
- Review gatingEvery customer gets the same link.
- Never
- Fake or staff-writtenNot one, ever.
- Never
- Customer’s own wordsEvery review, every time.
- Always
S-103.3 · Pace
Why steady beats sudden
A trickle of recent, genuine reviews looks healthier than one burst.
Audit my reviewsBurst, then silenceLooks stale fast
Steady and recentThe goal
Review Engine questions
Do you offer incentives to get more reviews?
No. Google prohibits paying for or incentivizing reviews, and we will not risk your profile for it. Every request goes out the same way to every customer.
Can I filter out unhappy customers before they review?
No. Review gating violates Google policy. Unhappy customers are routed to you privately so you can address the issue, but everyone gets the same review link.
How is this different from just asking customers myself?
The timing is automatic. Review Engine sends the ask right after the job finishes, when the experience is freshest, instead of relying on someone remembering to do it.
Related guides
Plain-English guides from our blog on this topic.
- Review Request Text Message Examples for ContractorsCopy-ready review request texts for contractors that follow Google's rules and basic SMS consent practices, plus when to send and what to leave out.
- How Should a Contractor Respond to a Negative Google Review?A calm four-part reply to a bad Google review, when to flag one instead of answering, and why you are writing for the next customer, not the angry one.
- Why Do My Google Reviews Disappear From My Profile?Google removes reviews that break its content policy, and those never come back. Here is why a contractor's reviews vanish and what you can appeal.
