Q.01
How often should you post on your Google Business Profile?
Aim for a steady rhythm you can actually keep, such as one post a week or a couple a month. Consistency matters more than volume. A profile with recent activity looks alive and trustworthy, while one that went quiet for a year looks abandoned.
Google does not publish a magic number of posts per week, and nobody outside Google can promise a ranking jump from posting. What a regular post does is show homeowners that the business is active, and give them something current to look at when they open your profile.
Pick a cadence based on your real capacity. A busy owner who commits to a weekly post and misses half of them is worse off than one who commits to two a month and never misses. Put it on the calendar the same way you would schedule a recurring estimate.
Posting habits and display rules can change, and older posts may drop out of view after a time, so check Google's current guidelines in your profile to see how long posts stay visible and what types are supported.
Q.02
What should a contractor post about?
Post real, specific work: a finished job, a before and after, a quick tip tied to the season, or a note about an offer or availability. Use a clear photo from your own jobs and a short caption. Specific and local beats generic and promotional.
The best posts come from what you already do. After you finish a job, take a photo, write two sentences about what the problem was and how you fixed it, and mention the neighborhood or city in general terms. Get the customer's permission before showing identifiable details like a house number.
Seasonal reminders can fit well in Florida. A note before hurricane season about roof inspections, a spring reminder about AC tune-ups, or a heads up about scheduling ahead of a busy period gives homeowners a reason to act. Keep claims modest and accurate.
Use the buttons Google offers, such as call or learn more, when they fit. Google may remove posts with unverified contact details, so use the call button instead of typing a phone number into the text. Do not stuff a post with keywords or paste your whole services list. One idea per post is plenty.
- A finished job with a clear photo and a short caption
- A before and after of a repair or replacement
- A seasonal reminder: storm prep, tune-ups, inspections
- A short answer to a question customers ask often
- A real availability note or limited-time offer, if it is true
Q.03
What should you avoid posting?
Avoid stock photos, copied text, phone numbers pasted into the caption, misleading claims, and anything unrelated to your business. Do not post spammy or repetitive content. Check Google's current content policies, since posts that break them can be removed and may put the profile at risk.
Posts that look like ads from a template do little. If a homeowner sees the same stock image of a smiling worker on five contractors' profiles, none of them stand out. Your own photos, even slightly imperfect ones, tell a more credible story.
Be careful with offers. If you advertise a discount or a promotion, make sure you honor it as written and that the terms are clear. Misleading offers create bad reviews and can violate Google's guidelines.
Do not use posts to argue with reviewers or call out competitors. Respond to reviews in the review section, calmly and professionally. Our guide on how to respond to a negative Google review covers that.
Q.04
How do you keep up with posting without wasting time?
Build it into the end of each job. Take one good photo on site, write a two sentence caption from your phone, and schedule or publish it that day or later in the week. Batch a few at once if that suits you. The goal is a ten minute habit, not a marketing project.
Decide who owns it. If you are the owner, set a recurring reminder. If you have an office manager or a crew lead who is good with a phone, hand it to them with a short checklist of what makes a good post.
Keep a running folder of photos from jobs, labeled by date and type of work. When you sit down to post, you are choosing from material you already have, not hunting for something to say. Photos taken in daylight, straight on, with the work clearly visible, are usually all you need.
If posting keeps slipping, it is fine to hand it off. A marketing partner can handle it, but make sure whoever posts uses your real jobs and has your approval. Summit AI Solutions can help with profile upkeep, though you can do it yourself with the routine above.
Q.05
How do you know whether posting is helping?
Watch your profile's calls, direction requests and website clicks over a few months, and note whether the weeks after posts look different. Do not expect an overnight change. Treat posts as one part of a profile that also needs reviews, photos and accurate details.
Your profile dashboard shows calls, messages, website visits and direction requests. Compare a quiet stretch with an active one. The comparison is rough, but it can show whether activity lines up with more engagement.
Pay attention to which posts get the most taps. If photos of completed roof replacements draw more clicks than tips, make more of those. Let your own results guide you instead of generic advice.
If nothing changes after a few months of steady posts, do not panic. Check the basics: your categories, services, reviews and website. Posting supports a strong profile, and it will not rescue a weak one.
Q.06
Should you use offers and events in your posts?
You can, if they are real and you honor them as written. Google has separate formats for offers and events, which may expire. Check Google's current guidelines for what is allowed. A plain update about your work is usually the safer default.
An offer works best when it is specific, honest and easy to understand, such as a free estimate for a particular service or a seasonal inspection. Put the terms in plain words and be ready to honor it when someone calls.
Avoid offers that promise more than you can deliver, and keep prices out of the post if your policy is to quote on site. A post that sets an expectation you cannot meet turns into a complaint.
If you run an offer, tell your office or whoever answers the phone so they know about it. Nothing is worse than a customer saying they saw it on Google and being told it does not exist.
- Make offers specific and honest
- Put the terms in plain language
- Tell whoever answers the phone
- Take it down when it ends
Next step
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