Q.01
Why use a printed card or leave-behind for review requests?
A printed review card gives a crew lead something to hand over at the moment a customer is pleased with the finished job. It lowers the effort for the customer and gives the request a consistent, professional feel.
Most happy customers never think to leave a review unless someone asks. Crews are the ones standing in the driveway when the job wraps up, so they are the natural people to ask. A card makes that ask easy to say and easy to do.
The goal is simple: scan, tap, write a few sentences. If the customer has to search for your company name, sort through similar listings, and guess which one is yours, many will give up. A card that opens the right review page removes those steps.
Treat the card as a helper, not a trick. It should support a real conversation. A friendly, honest ask from a crew lead who did good work will always beat a stack of cards left on a counter.
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Q.02
What should a good review card include?
A good card includes your business name, a short friendly request, a QR code that opens your Google review page, and a short web address as backup. Keep it clean, readable, and free of pressure or promises.
Use your real logo and the name customers see on your truck. Add a one-line request, such as: if we did right by you, a quick Google review helps neighbors find us. Leave out anything that suggests a reward for a positive review, because incentives for reviews can break platform rules. Check Google's current guidelines on this.
Test the QR code before you print. Scan it with more than one phone, in good light and in the shade, and confirm it opens the right page. Print it large enough to scan easily and on material that survives heat and humidity, since cards in a truck cab in a Florida summer take abuse.
Include a short, typed link as a backup for people who cannot scan. A phone number for questions or problems is also helpful, so an unhappy customer has a path to reach you directly instead of posting a frustrated review first.
- Business name and logo as shown on the truck
- One friendly line asking for an honest review
- QR code that opens the right review page
- Short typed web link as backup
- Office phone number for questions or problems
Q.03
How should crews hand out the cards and ask?
The crew lead should ask in person at the end of a job that went well, hand over the card, and say thank you. Keep the ask short, honest, and low pressure, and never hand cards to customers who seem unhappy without addressing the problem first.
Give crews a simple script they can make their own. Something like: we appreciate the chance to work on your home. If you are happy with how it went, we would be glad if you shared that in a review. Here is a card with a link. No pressure either way.
Teach them to check in before they ask. Walk the customer through the finished work, answer questions, and fix small issues on the spot. If something is off, solve it before mentioning a review. Asking while a customer is annoyed rarely helps and can feel tone-deaf.
Do not require crews to push every customer. A natural ask lands better than a quota. If you set goals, tie them to doing good work and good follow-through, not to a count of cards handed out.
Q.04
Which rules and guidelines apply to asking for reviews?
Asking for reviews is generally allowed, but Google prohibits offering incentives for reviews and selectively soliciting positive ones, and reviews must reflect a genuine experience. Review Google's current policies and confirm anything you are unsure about with your attorney.
In general, do not offer discounts, gifts, or payment in exchange for reviews, and do not selectively ask only people you expect to be positive while steering others away. Google's contributor policy lists both as violations. Check Google's current guidelines for the exact language and any updates.
Never write a review for a customer or post one yourself from a company device in the customer's name. Do not fill out a review on the customer's behalf at the job site using your phone. Let them write in their own words, on their own time.
Also keep customer privacy in mind. Do not photograph or share a customer's home, family, or address without permission. If your card or follow-up text mentions a job, keep details general. When in doubt, ask your attorney or the relevant licensing board about advertising and endorsement rules in Florida.
Q.05
What other leave-behinds work alongside the card?
Door hangers, magnets, invoice footers, and follow-up texts can all carry the same review link. The card works best when it is part of a small, consistent system instead of a one-off item.
Put the review link on the invoice or receipt so it arrives after the work is done. A short follow-up text a day or two later, sent only to customers who agreed to receive messages, can be a gentle reminder. Review Florida and federal text message consent rules with your attorney before you send anything automated.
A door hanger or a small printed note left after a service visit can say thank you, list the work completed, and include the review link. For service calls where the customer is not home, this may be the only touchpoint, so make it count.
Keep the look consistent across everything. When the card, the invoice, and the follow-up all match the truck and the profile, customers recognize you and trust the request.
Q.06
How do you keep the system working over time?
Check supplies, links, and results on a simple schedule, and fix the weak spots. A short monthly review of cards stocked, links tested, and new reviews received keeps the system from fading.
Assign someone to restock cards in each truck and test the QR code on a regular basis. Links can break if a profile changes, so a quick scan test once in a while saves embarrassment. Retire old cards when your logo, phone, or profile changes.
Read the reviews that come in and share the good ones with the crew. Recognition motivates people far better than pressure. If a review mentions a problem, treat it as free feedback and look for the cause.
If you would like help building a consistent review request routine that fits how your crews actually work, Summit AI Solutions works with Florida home-service companies on that. The basics, though, are a good job, an honest ask, and an easy link.
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